Twelve weeks. Twelve rules.
The rules we’re rejecting.
We're rejecting the rules that don't serve mothers one at a time, in community with each other, and inviting brands and influencers to join us. At the end of our 12-week campaign, we take every rule we rejected and burn it, so we can build America back to what it should have always been: a country for mothers.
Rules rejected one at a time, together. Every Monday at 10 AM Eastern. The rest stay sealed until it’s their turn.
This is for anyone who believes our country can do more for mothers. You don't have to be a mother to see mothers are struggling. Everyone comes from a mother.
no more following it.