One short video. Three names. A deadline.
THE BURN CHALLENGE.
Modeled on the Ice Bucket Challenge. One short video of you doing your least favorite thing as a mom: the car line, the lunchboxes, the fourth load of laundry, the bedtime negotiation. Three names. A deadline.
WEEK ONE DROPS MONDAY, OCTOBER 19.
The first challenge script arrives with the first norm.
The countdown starts here.
—Days
—Hours
—Mins
—Secs
Your words · This week's norm
DRAFT YOUR MESSAGE.
Unlocks Monday, October 19, with the first released norm.
BRING IT TO YOUR PEOPLE.
Posts unlock Monday, October 19, with the first released norm.
RULES OF THE BURN.
- We burn the norm, never a mother.
- Brands get asked, not shamed. Loudly, daily, playfully, until they share. Then we thank them louder.
- Her words, only with permission. First name and town.
- No invented numbers, no invented quotes.
- No fire, ever.
- Your kids, your call.
- Culture, not a bill. We don't endorse legislation, candidates or parties; for policy, go to Moms First.
- Every caption ends the same way: Watch the film. Pull up a chair at The Kitchen Table. I'm in.
@bigmotherenergy
MEGAN GOES FIRST.
Monday, October 19 at 2 PM ET, on @bigmotherenergy.
Let's burn it down