Burn It Down · Big Mother Energy × Moms First
WE ARE BURNING DOWN THE CULTURAL NORMS THAT DO NOT SERVE US.SO WE CAN BUILD WHAT THIS COUNTRY SHOULD HAVE ALWAYS BEEN: A COUNTRY FOR MOTHERS.
Twelve weeks. October 19 to January 10. Add your name.
WHY WE'RE BURNING IT DOWN.
- The system wasn't built for us. It was built for us to fail quietly.
- Decisions about mothers keep getting made without mothers.
- We're done being alienated. We're building a country for mothers.
Moms First gave us the gasoline. Now it's our turn to be the match.
Let's burn it downFour steps. Twelve weeks.
WHAT HAPPENS WHEN YOU SIGN UP.
- 01Mon · Oct 19
The first norm drops.
On Monday, October 19 the first cultural norm goes public. Twelve weeks start that morning.
- 02The same morning
You get it first.
It lands in your inbox with a thirty-second way to say it out loud: a line for the group chat, a caption for your post, or a script to film mid-task.
- 03Every Sunday · midnight
A new one each week.
Every Sunday at midnight, a new norm drops. Twelve in all. Sunday night sets what your community says on Monday.
- 04Sun · Jan 10
We write it together.
On January 10, the founding Sunday, we write A Country for Mothers. Every name collected over the twelve weeks goes into it.
Twelve weeks. October 19 to January 10. One country for mothers.