Twelve roles. One country for mothers. Bring what you do best.
we need your kind of energy.Burn It Down doesn’t run on a big team. It runs on mothers who can see what needs doing and do it.
Every week a new lie drops, and every week the work is the same: cut the videos, find the brands, read the comments, book the guests, count every mother who showed up. One mother can’t carry it. Twelve can.
Maybe you edit video during nap time. Maybe you know every brand in your kid’s school pickup line. Maybe you’ve run a room, sold a sponsorship, or placed a story in the press. Whatever you’re already the mother of, there’s a role here built for it.
It’s a few hours a week, from your phone, on your schedule. You’re named every Friday on the Build and in The Kitchen Table credits. And the goal from day one: the brands who get behind this fund these roles as paid work for mothers.
Find yours below, friends.
1
A few hours a week, from your phone, on your schedule.
2
Every crew member is named on Friday’s Build and in The Kitchen Table credits.
3
The goal: the brands who get behind this fund these roles as paid work for mothers.
Every role below says what you’ll do, when you’ll do it, and who it fits. Find yours.
01
Video editor
Fast in CapCut, Premiere or similar. Phone-first. Captions, always.
Cut your first Burn from the raw footage and post it with captions before Monday noon.
07
Template operator
Handy with templates and a detail person. Nothing ships with a typo.
Ship the full week of posts, feed and story, from the templates.
02
Community captain
On Instagram daily. Warm, relentless, never cruel.
Run your first Tuesday repost and tag the week’s brand in every community post.
05
Comments editor
A careful reader, kind in a DM, obsessive about permission.
Pick the first mother of the week from the comments and get her yes.
09
Regional captain, one per state
Connected where you live. A past host is ideal.
Rally your state’s hosts and send in your first local brand pick.
One captain per state.
03
Tracker
Organized, comfortable in a spreadsheet, and you like a number.
Set up the tracking sheet and post your first Friday scoreboard.
04
Brand research
A researcher and a shopper. You know what’s in a mother’s cart.
Hand off your first three brand picks, with handles, before the Monday kit goes out.
11
Brand partnerships
You’ve sold or bought sponsorships. Comfortable with a deck and a number.
Open talks with your first brand and report where it stands on Friday.
06
Producer
Calm under a live clock. You’ve produced an event, a show or a meeting that mattered.
Book your first guest and run the tech check before Wednesday’s taping.
08
Host communications
A clear writer, comfortable with an email tool, reliable on Mondays.
Send your first Monday kit to every host before 9am.
10
Researcher and fact-checker
Comfortable with reports and data. Allergic to a made-up number.
Source the week’s number and add it to the public source list.
12
Press and podcasts
You’ve placed a story before, or you know exactly who to call.
Send your first five pitches and log them in the press list.
We recruit new crew every week. If a role is taken, we hold your name for the next opening.
1
2
3
Your “Mother of ___” post with your name and your face, a story version and the caption, ready to post. You share it, your people meet the crew, and you’re seen from day one.
Volunteer to start. Named on Friday's Build and in The Kitchen Table credits.
You need the energy. Each role says who it fits; if you’re close, apply.
Two to six hours a week depending on the role, mostly from your phone.
Volunteer to start. The goal is that brands fund these roles as paid work for mothers.
Start with one. Once you’re in, tell us what else you want.
Anywhere. It’s all virtual, and [Your State] captains lead locally.