For brands
You sell to mothers. Share this.
Mothers show up for your brand. Now it’s your turn to show up for mothers.
Monday
We name you.
We tag brands by name in the weekly call-out.
All week
Mothers share.
Mothers repost until the brand shares on its own page.
Friday
The Build.
We name the brands that shared. That’s the scoreboard.
Ways in
Three ways to show up.
01 · Free · where everyone starts
Share the call-out
- Repost the week’s call-out on your own page, in your own words.
- Say one thing you do for the mothers who work for you or buy from you.
- You land on Friday’s scoreboard, named as a brand that showed up.
02 · Partnership
Fund a crew role
- Pick one of the twelve crew roles and fund it as paid work for a mother.
- Your brand is named with that role on Friday’s Build and in The Kitchen Table credits.
- We build the terms together, in writing, before anything is announced.
03 · Partnership
Underwrite a week
- Back one full week: the Burn, the challenge and The Kitchen Table taping.
- Your brand is named as the week’s underwriter everywhere the week appears.
- The line holds: a brand buys the room, never the mic. Editorial stays with the mothers.
Ready? Raise your hand below and tell us which way fits.
Raise your hand
Don’t wait
to be tagged.
Share the call-out on your own page. Tell us how you’ll support mothers — and which offer you’re raising your hand for.