Twelve weeks. Twelve lies.

This is what we’re rejecting.

We're rejecting the lies that don't serve mothers one at a time, in community with each other, and inviting brands and influencers to join us. At the end of our 12-week campaign, we take every lie we rejected and burn them, so we can build America back to what it should have always been: a country for mothers.

Rejected one at a time, together. Every Monday at 10 AM Eastern. The rest stay sealed until it’s their turn.

no more believing it.

Week 1 · Sealed

Week 1 · drops Monday, Oct 19 at 10 AM

Week 2 · Sealed

Week 2 · drops Monday, Oct 26 at 10 AM

Week 3 · Sealed

Week 3 · drops Monday, Nov 2 at 10 AM

Week 4 · Sealed

Week 4 · drops Monday, Nov 9 at 10 AM

Week 5 · Sealed

Week 5 · drops Monday, Nov 16 at 10 AM

Week 6 · Sealed

Week 6 · drops Monday, Nov 23 at 10 AM

Week 7 · Sealed

Week 7 · drops Monday, Nov 30 at 10 AM

Week 8 · Sealed

Week 8 · drops Monday, Dec 7 at 10 AM

Week 9 · Sealed

Week 9 · drops Monday, Dec 14 at 10 AM

Week 10 · Sealed

Week 10 · drops Monday, Dec 21 at 10 AM

Week 11 · Sealed

Week 11 · drops Monday, Dec 28 at 10 AM

Week 12 · Sealed

Week 12 · drops Monday, Jan 4 at 10 AM

A country for mothers starts with us

Let’s burn
it down.

Lies rejected one at a time, together. We burn the pile once, on January 10, and build a country for mothers.

there’s a place for you here.