The blitz · October 19 to November 1

Name it. Rip it.

For two weeks, you name the lies. Finish the sentence: the lie I’m done believing is ___. Then we vote, and the twelve you choose become the campaign.

#NameTheLie #BurnItDownChallenge

Name yours

The blitz opens Monday, October 19, at 10 AM.

Pass the match

Bring your friends. Earn your place.

Join the list and you get your own link. Every friend who signs up with it moves you closer to the next reward.

  1. 3 friends

    Your name on the Founding Chain wall.

    Your first name and town go on the wall at burnitdowncampaign.com. We email you to ask how you want it shown.

  2. 5 friends

    A printed rip kit, mailed to you.

    Rip sheets and a matchbox wrap, ready to rip with your friends. US addresses only, while supplies last.

  3. 10 friends

    Your question, read on air.

    Megan reads your question, with your name, live at The Kitchen Table. We email you to ask what it is.

  4. 25 friends

    Your lie, read at the burn.

    On January 24, Megan reads your lie out loud at the live burn. We email you for your words and how you want your name said.

Get each week’s lie by email, Mondays at 10 AM ET.

By signing up, you’ll receive campaign updates from Big Mother Energy × Moms First. You can leave the list at any time.

Rewards are sent by Big Mother Energy.