THE FILM WAS THE GASOLINE.
YOU ARE THE MATCH.

Before you sign up

THE GOAL. THE ASK.
WHAT WE GIVE YOU.

1. 1

   THE GOAL.

   In twelve weeks, from October 19 to January 10, we're burning down twelve cultural norms that do not serve mothers, one a week, out loud, in every community we can reach. The goal is simple: every week, the norm gets said in your community, and the brands and employers where you live get asked to support moms. On January 10, the Founding, your community writes its line into A Country for Mothers, the document we build together. You're the reason it reaches people we never could.

2. 2

   WHAT IT ASKS OF YOU.

   About fifteen minutes a week, for twelve weeks. Here's all of it:

   • Go first. Film the Burn Challenge: thirty seconds of you doing your least favorite thing as a mom, saying the week's line. About five minutes.
   • Pass it on. Paste the week's message into your group chat, newsletter, meeting or bulletin. We write it. About five minutes.
   • Name your local brands. Challenge one or two businesses or employers where you live to share it and support moms. About five minutes.
   • Keep the first look to yourself. You'll see each norm on Friday, before everyone else. Please hold it until Sunday at midnight.
   • Follow the rules of the burn: we burn the norm, never a mother; brands get asked, not shamed; no fire, ever; your kids, your call; culture, not a bill.

   What it doesn't ask.

   No screenings to host. No events to run. No money. No fundraising. Skip a week whenever you need to, and stop anytime with one click.

3. 3

   WHAT WE GIVE YOU.

   Your Match kit unlocks every Sunday at midnight, here and in your inbox. Every week it includes:

   • The norm and the line: what we're burning down and what we build, in words you can say out loud.
   • Your challenge script, filled in for the week, with on-screen captions ready to use.
   • Five messages, written for you: group chat, newsletter or email, 30 seconds to say at a meeting, your social post, and your local burn.
   • Post templates in the Burn It Down look: one feed post and one story, ready to download.
   • One real, sourced number for the week, so your local post is never guessing.
   • The brands we're naming nationally, so your community can join the same call-out.

   And beyond the weekly kit:

   • A printable one-page flyer with a QR code, for meetings, bulletin boards and pickup lines.
   • The Friday scoreboard, with your community named when it shows up.
   • The Host Circle: monthly, live, with Megan and other Matches.
   • A seat on The Kitchen Table, the Thursday show, if this week's norm is yours to talk about.
   • Megan, directly: megan@bigmotherenergy.com.

WHAT A MATCH DOES.
THREE THINGS A WEEK.

1. GO FIRST.

   Take the Burn Challenge yourself, every week. Your community follows you, not us.

2. PASS IT TO YOUR PEOPLE.

   When the new norm drops Sunday at midnight, bring it to your community: the group chat, the newsletter, the meeting, the bulletin. We write it for you.

3. NAME YOUR LOCAL BRANDS.

   Challenge the businesses and employers where you live to share it and support moms.

That's it. No one is asked to host another screening. If your community wants the room, we'll help, but nothing goes on anyone's calendar until they ask.