Step one · Build with big mother energy
HELP ME BUILD THIS.
Moms are out there looking to be hired, looking for a way in. This is it. This is step one. Every role is volunteer to start, named every Friday and in The Kitchen Table credits. The goal is that the brands who get behind this fund these roles as paid work for mothers.
Twelve roles. One shared future.
Mother of the Cut.
Video editor.
Mother of the Cut.
Video editor.
You'll · Cut Monday's Burn into feed and story versions, captions on; clip Thursday's Kitchen Table into three to five moments by Friday; cut Sunday's recap.
You are · Fast in CapCut or Premiere, phone-first.
Time · 4–6 hrs/wk.
Mother of the Repost.
Community captain.
Mother of the Repost.
Community captain.
You'll · Run Tuesday and Saturday, rally hosts and mothers, keep brands tagged until they share, flag the best comments.
You are · On Instagram daily, warm, relentless, never cruel.
Time · 3–5 hrs/wk.
Mother of the Scoreboard.
Tracker.
Mother of the Scoreboard.
Tracker.
You'll · Track brands, challenges, sign-ups and towns each week; write Friday's scoreboard note.
You are · Organized, likes a number.
Time · 2–3 hrs/wk.
Mother of the Call-Out.
Brand research.
Mother of the Call-Out.
Brand research.
You'll · Propose three brands a week that sell the norm back to mothers or stay silent; find the handles and the people; build local lists.
You are · Ready to find the right brands and the right people.
Time · 2–4 hrs/wk.
Mother of the Wall.
Comments editor.
Mother of the Wall.
Comments editor.
You'll · Find the week's “no one told me” line, get her yes, write Wednesday's post from her words.
You are · Obsessive about permission.
Time · 2–3 hrs/wk.
Mother of the Kitchen Table — Producer.
Guest booking and taping.
Mother of the Kitchen Table — Producer.
Guest booking and taping.
You'll · Book the guest by Tuesday, run Thursday's taping, hand off the recording that night.
You are · Ready to bring the conversation together.
Time · 4–6 hrs/wk.
Mother of the Posts.
Template operator.
Mother of the Posts.
Template operator.
You'll · Seven feed and story posts a week plus local versions.
You are · Nothing ships with a typo.
Time · 2–3 hrs/wk.
Mother of the Kit.
Host communications.
Mother of the Kit.
Host communications.
You'll · Monday kit to every host by morning, Friday note, replies within a day.
You are · Ready to keep hosts in the loop.
Time · 3–4 hrs/wk.
Mother of [your state].
Regional captain, one per state.
Mother of [your state].
Regional captain, one per state.
You'll · Your hosts, your local brands, your town's numbers; becomes a chapter lead after January 10.
You are · Ready to lead your state.
Time · 2–4 hrs/wk.
Mother of the Numbers.
Researcher and fact-checker.
Mother of the Numbers.
Researcher and fact-checker.
You'll · One real, sourced number for every norm; check hosts' local numbers.
You are · Allergic to a made-up number.
Time · 2–3 hrs/wk.
Mother of Partnerships.
Brand partnerships.
Mother of Partnerships.
Brand partnerships.
You'll · Build the offer that funds this work and these roles.
You are · A brand buys the room, never the mic.
Time · 3–5 hrs/wk.
Mother of the Press.
Press and podcasts.
Mother of the Press.
Press and podcasts.
You'll · Pitch the campaign and The Kitchen Table; book Megan and the hosts with the best stories.
You are · Ready to put mothers on the mic.
Time · 2–4 hrs/wk.
The founding Sunday · January 10
HELP WRITE
A COUNTRY FOR MOTHERS.
On January 10, twelve weeks of what mothers actually said becomes one document. Not a petition. Not a wish list. A description of what this country should have always been, written by the people who live it.
Draft.
Every week we collect what mothers actually said: the norm they burned, the line they used, the number that proved it. That is the raw material.
Edit.
Volunteers shape the collection into clauses. Each clause names one norm and the thing that replaces it. Our researcher and fact-checker keep every number real.
Sign.
Every mother whose words made the page is asked to approve the wording that carries her state. Nothing ships that mothers have not read.
Read it out.
On January 10 the document is read on the founding Sunday, in every town with a captain, and sent to the brands and employers who were asked along the way.
You do not need a role to help here. Add your name, say this week's norm out loud, and your words become part of the draft.
Pick a role · Finish the sentence